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    sales management

    Here's how to be less like a predator and more mycorrhizal fungus

    Every sales leader appreciates a great salesperson who can “hunt” and "close more logos” than anyone else. But in the complex b2b world, sometimes your team needs to be less hunters and more mycorrhizal fungus. Here’s why–and how.

    by George Brontén

    Predictable buying

    We spend lots of time and money trying to create predictable revenue, increasing the predictability of our sales approaches. We constantly engineer, refine, tune and re-engineer what we do and how we engage our customers to produce POs.

    by Dave Brock

    Win more with old-fashioned, in-person sales meetings

    Despite reports to the contrary, the old-fashioned, in-person sales meeting isn’t dead.

    by George Brontén

    Selling against the status quo

    You’re probably all too well aware of the statistic that the majority of apparently well-qualified complex B2B buying journeys end with the potential customer either deciding to do nothing or to change nothing.

    by Bob Apollo

    Can a unique Way of Selling win more deals?

    My wife and I love a little restaurant near our home. They have the absolute best poke bowl we’ve eaten anywhere.

    by George Brontén

    How all those trucks on the road can help you stop discounting

    We've been doing a lot of traveling this summer to baseball tournaments (20-second video showing how one playoff game ended), college baseball showcases and back. During these travels, one thing has become abundantly clear. Trucks and construction. Lots of trucks. Lots of construction. Lots of congestion on the roads because of all those tractor trailers.

    by Dave Kurlan
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