Every sales leader appreciates a great salesperson who can “hunt” and "close more logos” than anyone else. But in the complex b2b world, sometimes your team needs to be less hunters and more mycorrhizal fungus. Here’s why–and how.
We spend lots of time and money trying to create predictable revenue, increasing the predictability of our sales approaches. We constantly engineer, refine, tune and re-engineer what we do and how we engage our customers to produce POs.
Despite reports to the contrary, the old-fashioned, in-person sales meeting isn’t dead.
You’re probably all too well aware of the statistic that the majority of apparently well-qualified complex B2B buying journeys end with the potential customer either deciding to do nothing or to change nothing.
My wife and I love a little restaurant near our home. They have the absolute best poke bowl we’ve eaten anywhere.
We've been doing a lot of traveling this summer to baseball tournaments (20-second video showing how one playoff game ended), college baseball showcases and back. During these travels, one thing has become abundantly clear. Trucks and construction. Lots of trucks. Lots of construction. Lots of congestion on the roads because of all those tractor trailers.
From north to south, east to west, Membrain has thousands of happy clients all over the world.