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    sales management

    Here’s why you need to stop talking about sales opportunities

    Words can change your brain. That’s the conclusion of Andrew Newberg, M.D. and Mark Robert Waldman in their book by that title, and they should know.

    by George Brontén

    How to improve performance with a shared sales language

    In the sales industry, we often talk about how process, methodology, technology, and enablement can improve performance.

    by George Brontén

    How big of a role does age play in sales effectiveness?

    I'll be 64 in November which means that just like everyone else, I'm getting older. There are certain things that younger people do that change when they get older.

    by Dave Kurlan

    The call of the machine, or how to make selling more human

    You know that scene in The Matrix when Neo wakes up in a metal tank and discovers that his entire life has been a lie and that he is merely a battery helping to power a world run by machines?

    by George Brontén

    The fundamental principles of value-based selling

    It’s a sad fact that today’s average B2B sales person is still far more comfortable talking about their products than they are discussing business issues. However the average B2B buyer regards a sales person’s relevant business knowledge as being far more valuable than their ability to regurgitate product features, functions and benefits.

    by Bob Apollo

    Customers and rational behaviors

    Too often, I’m in reviews with sales people whining, “The customer is irrational!”

    by Dave Brock
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