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    How to prepare your sales team for bounce-back after the crisis

    Most of Europe and the United States has been in a state of response to the novel Coronavirus pandemic for a while now, and most of us are settling into a new sense of “normal.”

    by George Brontén

    How likely is your customer to take action?

    One of the most significant mistakes any sales person can make is to assume that their prospective customer is inevitably going to buy something, and that the only remaining questions are what, when, and who from.

    by Bob Apollo

    How to ask for referrals: a comprehensive guide

    This is a truthful and proven guide for how to ask for referrals. You won’t read that referrals are easy or that all you have to do is ask. What you will read are lessons and insights that I have gleaned from working my referral system with clients for the past 23 years.

    by Joanne Black

    How to know if you are you really selling consultatively

    Most of the CEOs and sales leaders I speak with agree that their sales organizations need to be more effective at taking a consultative approach to selling. They insist that they talk about it often and that their salespeople are doing OK with a consultative approach.

    by Dave Kurlan

    How to create an anti-sales culture on your team

    Have you heard the story about the new sales director, whose predecessor handed him three envelopes on the first day of the job?

    by George Brontén

    Is Your Sales Tech Stack Investment Being Wasted?

    I was at a golf practice range the other day. I took a nice, easy swing, heard that ultra-satisfying “click”, and watched the ball travel straight downrange and land exactly where I intended it to. And for a moment, one brief, fleeting moment, I actually believed I was getting better at this game.

    by Bob Britton
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