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Sell the Problem, Not the Product: 3 Questions with Michael Koory
Some of the biggest questions in sales have surprisingly simple answers.
In this episode of the 3 Questions series, Michael Koory joins Paul Fuller to answer three questions that come up again and again from sales leaders, CEOs, and founders: how to turn around an underperforming rep, why a product isn’t selling, and how to generate leads without burning cash on ads.
A common thread runs through all three answers. Whether you’re coaching a rep or building a go-to-market message, the focus needs to be on clarity and on the problems your customers actually care about.
By Paul Fuller Read the article
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