Within Membrain, tailoring your processes to your unique workflow is paramount. While the platform offers a range of default settings, the Outcome settings are available for those who desire a customized approach to manage the subsequent steps after reaching a specific outcome in Prospecting, Sales Projects and/or Account Growth Projects.
For each module (except for Account Growth), you can specify the desired outcomes for when projects are either qualified/won or disqualified/archived, streamlining actions for various scenarios.
For instance, when a Prospect is qualified, the default action is to create a Sales Project. However, users can set other outcomes like initiating a new Prospect, creating an Account Growth Project, or doing nothing at all.
For Sales Projects, the default setting after winning is no further action, but obviously you can tailor the outcome to be for example the creation of an Account Growth Project for the delivery of the product or service you sold.
In the Account Growth module, the focus remains on defining either win or archive conditions for accounts to ensure seamless progression.
After selecting you'd like a project or prospect to be created, you also can choose what data gets transferred over to the new project.
Across all modules, the following primary win conditions for projects are readily available:
Furthermore, users have the liberty to include more nuanced conditions to precisely tailor the criteria for a win.
Besides qualify/win conditions, users also have the flexibility to stipulate the conditions under which prospects can be disqualified and sales projects and account growth projects can be archived to ensure they don't get closed preemptively.
The conclusion of one phase, such as qualifying a prospect or finalizing a sale, is just a transition point in a broader journey. The Outcome Settings help guide the next steps, ensuring processes run smoothly and teams remain aligned in their objectives.
For further details or assistance with the Outcome Settings, don't hesitate to contact our support team at support@membrain.com.
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