Setting Up and Using the Apollo Integration

The Apollo integration in Membrain enhances your ability to enrich data and discover new companies and contacts. With this integration, sales teams can access high-quality external data directly within existing workflows—supporting better prospecting, improved lead quality, and more informed engagement.

This article explains how to enable Apollo, how it supports search and enrichment, and how to configure field mappings to keep your CRM aligned and accurate.

What the Apollo Integration Offers

With Apollo integrated into your Membrain environment, you can:

  • Search for and add external companies using enriched data

  • Enrich company and contact records directly from project and company views

  • Discover new contacts within connected organizations

  • Automatically populate core fields with reliable third-party data

  • Map additional Apollo fields to your own custom Membrain fields

Apollo provides richer company and contact profiles, including valuable details such as industry, size, funding, and more—without requiring any changes to how you already work in Membrain.

Where the Apollo Integration Is Used

Once enabled, the Apollo integration works seamlessly within Membrain's existing tools. It powers both company search and data enrichment without requiring users to change how they work. When searching for external companies, Apollo provides enriched company data directly within the Find External Companies workflow. It also supports company and contact enrichment, offering detailed profile information and stakeholder discovery as described in the Enrichment article. Together, these functions help improve data quality and save time across your sales process.

How to Set Up the Apollo Integration

To enable the Apollo integration in Membrain:

  1. Go to System Setup
  2. Scroll down to the Integrations section

  3. Click on the Apollo box

  4. Paste your Apollo API Key into the provided field

Once your key is entered, Apollo will become your active data provider for all Enrichment features.

Company Field Mapping

When data is available, key company details such as name, website, email, phone number, social media profiles, address, and country are automatically populated by Apollo.

In addition to these core fields, you can also map other data points—such as estimated number of employees, revenue, year founded, Apollo organization ID, Alexa ranking, total funding, technologies used, and funding events—to your own custom fields in Membrain. If suitable fields already exist in your instance, you can select them during setup. Otherwise, you have the option to create new custom fields directly from the mapping interface, which will then be automatically linked to Apollo’s data.

Contact Field Mapping

Just like company records, core contact details are automatically populated when data is available.

You can also map more  fields such as Apollo contact ID, employment history, email status, department, function, and seniority to custom contact fields in Membrain. These can be linked to existing fields in your instance, or you can create new custom fields directly from the mapping interface to ensure accurate data alignment.

Summary

The Apollo integration provides a powerful way to access external company and contact data, enriching your CRM and accelerating prospecting without changing how your team works. With flexible field mapping, seamless enrichment, and full integration into existing search workflows, Apollo supports sales excellence through smarter data.

To get started, enable the integration in System Setup and configure your field mappings to match your CRM needs.

For further support, please reach out to your Membrain contact or email support@membrain.com.