Using the Messaging Center

The Messaging Center in Membrain is where you define the key elements that shape your company’s voice and communication style. Rather than just being a static set of notes, this information is actively used by the AI to help keep your content consistent—from emails and summaries to automations and beyond.

You’ll find the Messaging Center under System Setup. Inside, there are four fields designed to capture your company’s core messaging: Value Proposition, Ideal Customer Profile, Sales Methodology, and Tone of Voice.

Let’s look at how to use each of these effectively.

Value Proposition

This field answers a simple but critical question: What are you offering, and why should anyone care?

The AI uses your value proposition as a foundation when creating sales messages or summaries. So while it's tempting to stay high-level, it's better to be precise. A vague entry like “We help teams sell more” won’t give the AI much to work with. Instead, highlight the actual benefit and who it’s for. The more clearly you define your value, the more effective and relevant the AI-generated content will be.

To help shape a strong value proposition, consider these questions as you write:

1. What specific business problems does your product or service solve for your customers?

2. What kinds of companies or teams benefit most from your solution—and why?

3. How is your offering different from what your customers were using before?

4. What measurable outcomes or improvements do your customers typically see after using your solution?

Example:

• We work with mid-sized B2B software companies in Europe, typically with 10–50 sales reps, who are struggling with inconsistent deal qualification and limited visibility into pipeline health. Our platform replaces disconnected tools like spreadsheets and ad-hoc CRMs with a structured sales process that includes real-time coaching insights, stage-specific workflows, and automated summaries. As a result, our customers see an average 22% improvement in win rates and more reliable quarterly forecasting within 90 days.

Ideal Customer Profile

This is your chance to describe who your solution is meant for. It tells the AI what kind of company it should have in mind when generating content, whether it’s drafting an email or helping summarize a project.

Keep it realistic and grounded in your actual target audience. A detailed ICP helps the AI personalize content with the right tone, priorities, and assumptions about your audience. Try answering the following as you write:

1. What type of companies are the best fit for your offering (industry, size, region, structure)?

2. What roles or teams within those companies are typically involved in the buying or usage process?

3. What common challenges or sales characteristics do these customers tend to have?

4. Are there any key traits that help you qualify whether a customer is a good fit or not?

Example:

• Mid-sized consulting or engineering firms in the EU or UK with project-based B2B sales cycles that can stretch over several quarters. These teams tend to have 5–15 sellers who also manage client relationships, and they require support standardizing how opportunities are qualified, progressed, and reviewed. The sales process is highly relationship-driven and requires careful documentation of stakeholder needs and project scope. These companies often seek to reduce deal variability and scale knowledge across their teams.

Avoid generic phrases like “any business that wants to grow.” The more specific you are, the more tailored your AI outputs will be.

Sales Methodology

Your sales methodology helps the AI understand how you sell. Whether you follow a formal framework or have your own approach, this field gives the AI context for tone, structure, and strategy in what it generates. This context is especially valuable when generating messages that reflect your sales team’s mindset and approach.

A truly effective Sales Methodology prompt will clarify the following bits of information:

1. Who drives the process (reps, sales managers, cross-functional teams?)

2. How discovery and alignment actually happen

3. What frameworks or steps guide the conversation

4. What the sales process avoids or deprioritizes

Example:

• Our sales process is consultative and structured around deep discovery. Reps are trained to lead with business challenges—not features—by using guided conversation frameworks during early-stage calls. We focus on understanding how a prospect’s current workflow, tech stack, and team structure create friction, then map our platform’s capabilities to specific outcomes like efficiency gains, data visibility, or cross-team alignment. Solution fit is validated through collaborative demo sessions and tailored ROI cases. We avoid one-size-fits-all pitches and instead prioritize meaningful, deal-specific recommendations.

Tone of Voice

Think of this as the personality of your brand. How should your company sound when it speaks?

Whether you're aiming for a warm, helpful tone or something more direct and corporate, this field gives the AI instructions on how to phrase its outputs. A good of tone of voice prompt will answer the following questions:

1. How do you want your company to sound when it communicates?

2. What should the reader feel when they read your content?

3. Are there any tones or styles you want to avoid?

4. What’s the right balance between professionalism and approachability for your brand?

Example:

• We aim for a tone that feels thoughtful, experienced, and warm. Clients should feel like they’re speaking with someone who knows their business and genuinely wants to help. We balance professionalism with empathy—avoiding both corporate jargon and overly casual phrasing. Our writing should convey clarity, calm authority, and trustworthiness. Use plain language, but don’t oversimplify complex topics. When possible, reflect the client’s own language to show understanding and alignment.

The goal is consistency. Once defined, this tone will carry across all AI-generated communication, helping your brand feel unified no matter who is writing—or prompting.

Need Help Getting Started?

Each section includes an AI Generate button. If you’re unsure what to write, click this button to automatically generate a suggested entry based on your company website. Even if it’s not perfect, it can give you a useful starting point. Once you’ve reviewed or edited the content, click insert to populate the field.

Final Step: Save

After completing the fields, click Save. From that point forward, Membrain’s AI will reference your Messaging Center whenever it generates content, keeping everything aligned with your brand, audience, and communication style.