Managing Companies

What is a Company

A company is just that, a business where somebody works. The company view contains all contacts, and prospects, sales projects, account growth projects and/or tickets related to that company, as well as that company's specific information.

How to find Company information

  • Membrain Menu:
    All Company information is stored in the CRM area of Membrain. This is found in the main menu to the left.
    Screenshot 2026-06-04 145759
  • Recent:
    From the CRM menu, you can also access the 5 most recent Companies you have visited. This shortcut is helpful when working with a handful of companies at a given time.
  • Search:
    Perhaps the quickest way to find a company you are looking for is to use the Global Search feature in Membrain. Just go to the search icon at the top left of the main menu (or hit S on your keyboard) and start typing! You will see a list appear, including Companies, Contacts, Sales Project, and Prospects. You can either choose from this list or hit enter to see a full list where you can see more options and select the company you are looking for.
  • Throughout Membrain:
    You can also click into a company view from other areas of Membrain where you see a company name highlighted in blue font. For example, from a Sales Project, Prospect or a Contact View.

Company Information

At the top of the company view, a number of fields are visible:

  • Name of the company and company logo
  • Phone number, email address, website, social media links (LinkedIn, X, Facebook, and Instagram).
  • Account manager for this company - This is the Sales Representative that is responsible for this Company.

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Company Enrichment

Details about the Company can be updated automatically by using the Enrich icon. 

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Fields that can be updated by using the Enrich service are:

  • Company Icon
  • Phone
  • Email
  • Website
  • Social media links (LinkedIn, X, Facebook, and Instagram)


Batch Enrich Companies

You can also enrich multiple companies at once directly from the Companies list view. To do this, select one or more companies using the checkboxes in the list and choose Enrich from the batch action bar at the bottom of the page.

After confirming the action, Membrain will begin enriching the selected companies in the background using your configured external data provider.

Like single-company enrichment, batch enrichment only suggests or fills missing information and will not overwrite existing company data. This feature requires both Insight Engine and the appropriate permissions to enrich companies.

How does the Enrichment Tool works?

When clicking on the enrichment icon sends Membrain out to a web service that retrieves and offers company and contact updates which you can choose to accept to keep your CRM database up to date with current information. Membrain is using several third-party sources for the enrichment but the coverage and depth of data shouldn't be seen as full or complete by any means. The results can vary a lot depending on industry, company size, geography, etc.

Usually, you will get results such as website and LinkedIn profile, which saves quite a few searches and clicks.
Membrain will not offer updates to the information that is already recorded. It will only suggest new information for fields that have no data recorded.

Note: The Enrichment Tool is a really nice convenience, but not intended as a complete replacement for a full commercial sales intelligence platform.

Disable the Enrichment Tool

As a Membrain Administrator, you can disable the Enrichment tool in the Privacy & Security section in System Setup.

  1. Go to System Setup and scroll down to the general tab
  2. Click on Contact/Company Enrichment Settings

  3. Disable Company Enrichment (as default, this function is enabled)

Current & History

Under the Current heading, you see all current Prospects, Sales Projects Account Growth Projects and/or Tickets this Company is tied to. If the Company is tied to a Prospect, an overview of each prospect will be shown beside the binoculars icon. The same applies to Sales Projects, if there are any current Sales Projects, details of these will be shown beside a leather wallet.

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Under the History heading, you see all the historical Prospects, Sales Projects, Account Growth Projects and/or Tickets this company has been tied to in the past, including date stamp of when the change occurred.

You also see additional information here, such as if a Sales Project was won or archived, or if the Prospect was disqualified or converted into a Sales Project.

Note: A company can have multiple Prospects, Sales Projects, Account Growth Projects and Tickets open simultaneously, and the wallet and binoculars icons can subtly change to show you their current status (e.g. wallet with a yellow flags)


Search Current or History

If there is an additional list of current sales projects or historical prospects, you can click on the + button and search for by specific field to drill down further.

Preview on Hover

Hover over a Company to see even more information (Click here to customize some of the information).

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Company Information

This is where you find more detailed information about the company itself. Information is stored in Custom Fields, which are created by your administrator during the initial setup of Membrain.

Examples of information which can be stored here are things like Sales Characteristics, Industry, Financial Information etc. Anything that you believe is important to record about a company should be stored here. 

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If you would like to view the company page without the "Information" section, you can do so by selecting the arrow on the right hand side. This will hide everything under "Information."

Custom Field Groups with Conditional Visibility

To optimize the relevance of information displayed on company pages, Membrain supports the use of Custom Field Groups in Companies. These groups can be set up with specific conditions to ensure they are visible only to the appropriate users, based on factors like labels, country, or user roles. This feature helps in maintaining an organized and context-sensitive interface.

For more detailed guidance on setting up and managing these Custom Field Groups, including how to add conditions for visibility, please see our detailed section on Managing Custom Field Groups.

Activity Stream

At the bottom of the Company View, you find the Activity Stream. This is a great resource to see all the activity, past and future in chronological order. Every appointment, email, task, note... pretty much anything that ever happens with this Company is recorded here. And all filterable of course to help you easily find the information you need.

You can also comment on these activities to keep all discussions right there in context, and even mention your colleagues to get their immediate attention on specific items.

Labels

To the right of the Company View, you will see a list of Labels that have been applied to this company. You can add or edit the labels assigned to the company by clicking on + Add/Edit and choosing which labels apply from the list.

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Company Hierarchy

The Company Hierarchy is displayed below Labels, on the right hand side of the Company Page. This is where you can see a clear overview of how this company is related to any parent or subsidiary companies. From here you can set the parent company for the company view you are currently in.

Configure the Parent/Subsidiary relationship

  • To set up relationships between Parent and a Subsidiary Companies, select "Set Parent Company" or "Add Subsidiaries".

    Screenshot 2026-06-04 160726
  • Choose the company you would like to set as the Parent or Subsidiary and click Save.
  • To remove a relationship previously set, hover over he Company name, then hover over the name in the dialog box that opens. Click on the pencil icon that appears to edit and select Clear.

    Screenshot 2026-06-04 161514

You can also click on related companies to bring you directly to that company view, or just hover to see company information and related sales projects and prospects.

The company in bold font is the company you are currently viewing.

Company Description

Here you will find the Company Description. This field is designed to record information specifically related to the Company only, such as a planned expansion, or a change in address.

Addresses

Below the Company Description field you will find the Company Address information. Here you can store multiple addresses for one company: Visiting Address, Billing Address, and multiple "Other" addresses. Simply click into the address to edit or delete it. Or click on Add Address to add new information. Go to Managing Addresses for Company any and Contacts to learn more.

Contacts

Below the addresses, we find a list of all Contacts related to this company. From here you can:

  • Hover over a contact name to see additional information.
  • Click on the contacts name in this hover box to go directly to the contact view.
  • Add a title or upload a photo for this contact.
  • Click directly on the email link to open a new email to this contact.

From this contacts list, you can also add a new contact to the company and even view or create a new Organisational Chart.

Documents

And finally, below the contacts, are all documents that we have uploaded to this company.

Tools and Functionality

In the toolbar at the top of the view, a number of quick access options are available:

toolbar

  • Create - Create a Prospect, Sales Project, Account Growth Project, Ticket, or Flow for this Company.
  • Contact - Add a new Contact to the Company.
  • Enrich - Supplement your existing contact and company records with updated or missing details pulled from integrated external data providers.
  • Find New Contacts - Browse and add relevant individuals to your project or to specific stakeholder roles. 
  • Org. Chart - Create or view an existing Organizational Chart.
  • More - Learn more in the paragraph below.

Context Menu

  • Find in page - This feature allows you to quickly search within the page you're in by pressing "f".
  • Email - Send a New Email to this company. If the company doesn't have an email connected yet, you can also add one here. 
  • Call - Give the company a call. If the contact doesn't have a phone number connected yet, you can also add one here. 
  • Create Note - Create a new note for this company, with the option to choose which contact from this company will be a participant.
  • Create Appointment - Create a new appointment for this company, with the option to choose which contact from this company will be a participant.
  • Create Task - Create a new Follow-Up Task, with the option to choose which contact from this company will be a participant.
  • Upload Documents - Click to browse your pc or drag and drop directly into the box to upload a file related to this company.
  • Copy Company - Click to create a new Company which has the same Country, Territory, Labels, and Custom Field Values as the source Company. Other data such as Phone, Email, Social, Addresses, and Contacts are not copied.
  • Enrich - This feature allows you to supplement your existing contact and company records with updated or missing details pulled from integrated external data providers.
  • Find New Contacts - This option allows you to browse and add relevant individuals to your project or to specific stakeholder roles.
  • Export Activities - This allows you to export all activities related to this Company. Options are available to filter these activities before exporting.
  • Merge With Other Company - This feature allows you to merge duplicate company information to the correct company record. Options are available which help you choose the correct details before you merge.
  • Delete - Option to Delete this Company. Confirmation is required before the Company is deleted.